The Lottery CX Summit returns for its much-anticipated second edition taking place from 3rd – 4th December 2025, at the Ritz-Carlton in Vienna, Austria, following the successful launch in October 2024. This premier event is tailored to tackle the critical challenges that participants encounter in today’s competitive environment, where they must navigate competition from private operators, grey market lotteries, and various charitable initiatives. As lottery professionals gather, they will have the opportunity to amplify their strategies, share insights, and connect with industry leaders dedicated to transforming the sector.

Kicking off with a networking event at the renowned D-Bar on Day One, participants will enjoy a sophisticated atmosphere perfect for building relationships while savoring the bar’s acclaimed cocktails. Day Two features a comprehensive agenda of keynote addresses and panel discussions, tackling critical topics such as the interplay between regulation and player retention, unlocking market potential through regulatory comparisons, and the impact of stricter advertising rules. Expert panels will also explore strategies for achieving local game success and enhancing player loyalty, providing attendees with actionable insights to navigate the evolving lottery landscape.